The Department of Economics organized an insightful webinar on Consumer Behaviour Analysis- an Empirical Study, featuring Ms. Harjot, a distinguished alumna of the department,

 The Department of Economics organized an insightful webinar on Consumer Behaviour Analysis- an Empirical Study, featuring Ms. Harjot, a distinguished alumna of the department, pursuing Master in Economic Behaviour and Governance at University of Kassel, Germany. The session aimed to enhance students’ understanding of consumer decision-making patterns and market dynamics with Mathematical applications for future research. Ms. Khushi (BA Sem. VI) student President of Economic Forum welcomed introduced the resource person.

The resource person shared her valuable empirical study and provided a comprehensive overview of the factors influencing consumer behaviour, including psychological, social and economic aspects. During the interactive session, students actively participated by asking questions related to real-world applications of consumer behaviour theories. She also guided students on career opportunities in the field of economics and market research, encouraging them to develop analytical and critical thinking skills. Ms. Chetna (B.Sc. Economics Sem. IV) student Secretary, Economic Forum, thanked the resource person for the research oriented webinar. The event was highly informative and beneficial, equipping students with practical insights into the ever-evolving consumer market. At this juncture, Ms. Kajal and Mrs. Anjali were also present.

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